Click below to play video
PANCREATIC CANCER DAY
"FIND THE HIDDEN CANCER"
CONCEPT I DESIGN I CREATIVE DIRECTION I ILLUSTRATION
FMCG I F&B I BANKING I MILITARY I HEALTHCARE I BEAUTY I AUTOMOBILE I GOVT
MY CV
ACHIEVEMENTS
2023
Aligning the creative campaign for the local and regional markets for Sanofi and Johnson & Johnson vision
2019
Key creative person to establish the brand presence for Verita Life Cancer Clinic for 3 different markets Mexico, Germany and Thailand. Results of the campaigns created have an increase of at least 20% organic traffic from social media platform on $0 budget
2018
Establishing SC Johnson brand presence for its new markets namely KoreaandJapan Created first prototype for a mobile projector for Pocky Japan
2016
Won pitch for ParkMall Singapore BTL and ATL campaign2015 Won pitch for MOH Seniors Package campaign for GS50 Retain pitch for Singapore Army account
2014
Won Gold Award for Marketing Award “DIE DIE MUST SAY” campaign Won pitch for Orchard Central GSS campaign Shorlisted finalist for Markies for LIEN Foundation Shorlisted finalist for SPH iink Awards for LIEN Foundation
2013
Won Gold Award for SPH iink Awards for LIEN Foundation (Chinese Category) Won Silver Award for SPH iink Awards for LIEN Foundation (English Category) Won pitch for Paperone account (regional)
2012
Won pitch for VivoCity account Won pitch for Singapore Airshow account2011 Won pitch for TRXBUILD (Subsidiary of ST Kinetics) APAC account
2010
Won pitch for San Benedetto account Won pitch for The Glenlivet on-trade account Won pitch for Absolut on-trade account
2009
Won pitch for Lexus BTL collaterals Won pitch for Jobel luxury yachts account Won pitch for Asiamalls BTL and ATL account
2008
Won pitch for Chivas Regal “Chivas Chivalry” account Won pitch for STA(Singapore Transport Authority) account Won pitch for White Sands Asiamalls ATL and BTL account
WORK EXPERIENCE
2024 - 2026 (Contract)
Leo Burnett Singapore (Publicis Group)
Freelance Art Director
Key accounts worked on Disney Cruise and Cathay Pacific for campaign launch for the APAC market.
2022 - 2023
Mccann Health Singapore, Senior Art Director (Fulltime)
– worked on healthcare brands such Pfizer, GSK, Sanofi Johnson & Johnson Vision and Takeda from conceptulisation to design
2021 - 2022
Freelance/Contract, Senior Art Director
Working with agencies such as BBH, Hogarth, Wunderman Thompson on Singapore Tourism Board, NTUC, HSBC
2019 - 2021
VeritaHealthcareGroup, Global Senior Creative (Fulltime) Worked on social media, websites, videos and other marketing collaterals for Mexico, Germany and Thailand markets
2018
JWT, Senior Art Director (Freelance)
Worked on HSBC, Listerine accounts for Social media, Social Experiment videos and print global campaign
DDB, Senior Art Director (Freelance)
Worked on SC Johnson account for (Korea, Japan andIndia)
Hukuhodo Singapore, Senior Art Director (Freelance)
Worked on various Japanese brands such as Toshiba, Biore, Pocky (APAC account)
2016 (Contract)
JWT Singapore, Senior Art Director
Pitched on new business and worked on brands such as Changi Airport,HSBC,HPB and F&N
2012 – 2015
Mandate Advertising, Senior Art Director (Fulltime)
Direct photoshoot, meet clients for presentation, pitch for new businesses, working closely with interactive team on ideation.
2008 – 2011
Jaab, Senior Art Director (Fulltime)
Key creative handling Chivas Regal, Absolut Vodka and Carl’s Jr accounts, direct photoshoot, TVC and corporate videos pitch for new business on 360 brand campaigns